Sigalle Barness

Program & Content Creation

Managed online video library and live webcasts for programs accredited in over 43 states.

• Developed program concepts, content and events by researching legal issues, recruiting faculty members and assessing customer demand and accreditation needs

• Maintained and developed networks of hundreds of faculty worldwide and secured world renowned economists Ben Stein and Roger Arnold to be included in Lawline’s Lawconomy 2012 Event

• Created “Bridge the Gap” Series for NY newly admitted attorneys with 16 hours of content produced quarterly

• Coordinated all aspects of events, panels and mock trials and increased programs from 20 to 30 hours monthly

• Taught CLE webcast programs and Bridge the Gap Events and was a resident speaker in Lawline.com’s podcast

• Developed concepts and directed trailers for large events and products such as Lawconomy, Teachem & FurtherEd

 

Writing & Editing

 

• Drafted content partnership agreements, revenue share agreements and reviewed amendments to faculty releases

• Drafted and edited program descriptions, learning objectives and course materials

• Staff Writer on the company legal and culture blog

 

Marketing

• Established live CLE in 4 new states and 7 cities in under one year - doubling market share in those jurisdictions​

• Established Social Media presence on LinkedIn, Facebook, Twitter, FourSquare, and Quora

• Worked with partners such as JD Supra NYC Business Solutions to share video content

• Wrote various email, social media, and press release copy on programs and recent company news